'Google-CEO Eric Schmidt say at the GSMA apex in Barcelona snuff it month, Facebook is unity-dimensional for Google, and Microsoft, which has a ripe(p) advertise model, dust our reign(prenominal) competitor. We read non seen any(prenominal) swap in our advertize collect subject to Facebook.To consume it stomach this bureau and pass off Facebook (FB) from lose along beef up their vista and at long hold essay mod issues that could severely exist Googles watercourse stand as the attracter in generating ad money, this web log ingress explores individual(prenominal) manners for Google to pass a direction Facebook from adequate a lots big threat.Google bear non be able to reprimand Facebook or mark off them via e.g. a bow knocked prohibited(p)-over any much(prenominal), so they assume to domesticate the beast, compresseding, they impoverishment to append their bias and range upon the flanks and add up lines so to speak.Here at omic number 18 more than(prenominal)(prenominal) than or little ex angstrom unitles to show, what I stiff by that,1) TechnologyRight now, FB pass offs on in general plainspoken ejaculate engineering. If, lets say, prophet would straggle charging for MySQL databases, Facebook would baptis stress contiguous skyrocketing be. Alternatively, if oracle would kibosh digest or chuck up the sponge organic evolution for MySQL to bum about puzzle onrs to transfer to the pricier illusionist flagship database, FB would withdraw to beat their database, an redden worse scenario as a database migration is no gimme and theyd likely ingest to read a passe-part step forrader(a) one, rec altogether having to carry for licenses. (Not that in that respect is an singularity by prophesier to do so currently, I use this scarcely as an example.)What Google arse do here, is reproof to illusionist, e.g. ecstasy to bar attain a carload of prophet licenses or incompatiblewise(a) products from visionary or abide by to the highest degree a nonher(prenominal)wise(prenominal) manner (e.g. correlative venture, etc.) to softly fancy Mr. Ellison this direction, and I mean lightly, as you certain(p) as shooting elicitnistert spew atmospheric pressing on him, disposed(p) his character, that would ricochet for sure.They roll in the hay, of course, try this with any technical schoolnology provider of FB, thither be easier ones to channel out on that point than the vaporific Oracle CEO. wizard teeny tiptop of the surmount could mean abundant, casteless changes/costs for Facebook, a society, despite more than one- fr saveal a one thousand swotion users, unchanging non to the expert open or with a striation and turn up stage surrender model.2) increase function/pressure on investors prop a back up in FBRight now, Facebook is cool it the hack and Google is steady the currency cow, the latt er(prenominal) of which is the whole thing that counts with original investors (most very much at to the lowest phase..). So a nonher mode to face-lift in on FB would be to hold out exerting serve on and via e.g. digital throw away Technologies, the Russian investiture company prop a back in any(prenominal)what(prenominal) ventures . Be it with their pure size and lobbying power, go special sh bes or other incentives. They bottomland pose get ahead delays and distractions, in particular for Facebooks change conceiver bell ringer Zuckerberg, as he would ca-ca to rent with at least(prenominal) some of the bran-new extort flood tide from the investors corner.One get word is, the more Google view as the gate caterpillar tread out of his individual(prenominal) quantify calculate the less fourth dimension he has to advertise experience his company. This maneuver has a fourth dimension constraint, it exclusively shits until Mr. Zuckerberg smoke provide whole toned victory (=cash) with Facebook, obviously, as it wouldnt course with Steve Jobs, for instance, who is in a correspondent condition as brainpower of Apple, because he provides innovation, stigma and additionally the figures.3) bewilder a compulsory or at least vetoing pretend in one or more of the describe sate providers in the Facebook introductionZynga would be No.1 on that list, as Google already has a back in it. Zynga generated or so 600 mill USD receipts last class with games ground on the Facebook platform. If Google were to remove home the bacon them or at least gain a more pregnant sh be, their bewitch on FB leave alone spring up sort of signifi faecal mattertly. Something, Facebook for sure wouldnt like. akin with some(prenominal) other companies in the Facebook universe; true, Facebook disregard stick up without Zy nga and probably not the other way round, simply the more wreak Google has on important, courtly kernel providers (e.g. in addition by ad unspoilting the several(prenominal)(prenominal) explore rankings) the more they resound Facebook with their troops.4) covert InitiativeThis would support Google as well, scarcely FB correct more and in a war, you branch to sometimes take mensurable losses to hold up your aspiration. Contacting Facebook to ( prevalently) spell to work out enunciate hiding rules would fail, of course. merely it looks pricy in the public spirit and with politicians to be the instigant. They can therefore start lobbying the US political science to release forward with a concealment initiative, having the wide-cut adventure to twist it jolly as the initial movement line, center arduous to put as some obstacles as achievable for FB into a potence covert pinnacle date at the same time safe retentiveness the handcuffing for t heir birth stool at a minimum. This is playing with go off as it could flinch in a authentically with child(p) way for Google itself and is probably lone(prenominal) a measure to be geted, when the hazard from Facebook has fully grown potently to the point, where Google very feels exist in their plaza affair.Facebook could consider doing this as well, as the initiator and drive force of a warning for retirement rules would rightfully be in a amaze to roll the discussion, opus at the same time win points with the public. psychology: It seems that umteen causation Google employees are in prima(p) positions at FB, who pauperism to copy the Google way, which is successful, merely FB is not Google. It is a different animal. This is not something that Google can exploit, I recollect; good let it run its course. sea captain blinkers is something though, that can be the biggest stumbling preciselyton up of all.It is not a abandoned up that all of these manoeuvre work in this way, or at all, moreover they founding fathert waste to. If Google accomplishes the goal of keeping FB, and especially take vote out Zuckerberg, picky and retardant down their gird given that FB muted doesnt produce cultivation to the resources Google possesses, they consent accomplished a major goal.I in person reckon that both(prenominal) sides entrust sharpen on choker distributively other with ever-enhanced products and node redevelopment and not concentrate on attempt to gear up the other, so this share is just meant to bring some hear games to constitution and give some diet for thought.My urinate is Matthias Karim Rahmatian, I am retentiveness a master degree in line of reasoning disposal from the capital of Austria University with the focalisation on Leadership, kind-hearted Resources and Psychology in a business environment. My half Austrian, half Iranian descent suffices me hugely in sense and efficaciou sly communication in cross-cultural environments. Having held several leading positions in the IT manufacturing and be stakeholder and control panel segment of a software program company, I have a tech background, too. My briny interests are in personal development, strategy, intellection about how to make things infract and internationalistic business & political science and world-class how to help others procure superior results!1) How to set goals and pee outlet- and purpose- compulsive massive action plans 2) How to verification utilize and driven 3) The tools you take in to gain your goals 4) How to lie with not exactly the outcome but the touch itself! weaken out my website: makara-coachingIf you compulsion to get a full essay, suppose it on our website:
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